Dubai

Certified partner

Consulting

IN digital Marketing
and Sales

Professional consulting services, consulting on improving business management efficiency

Define growth points in marketing and sales. Improve the interaction among company departments to fully utilize the modern multi-channel marketing capacity

Enhance the efficiency of marketing and business processes in the digital field

10 years of experience and 375 clients
Top-10 in the consulting market
2125 completed projects
We use
ChatGPT, Midjourney & etc
to improve advertising

Our partners

OUR SERVICES

Marketing efficiency analysis and identification of growth points

Development of customized digital marketing strategies

Adjustment of business processes

Coaching
sessions

Team
selection

Management of customer interactions

Development of effective working relationships with partners

OUR SERVICES

Marketing efficiency analysis and identification of growth points

Development of customized digital marketing strategies

Adjustment of business processes

Coaching sessions

Team selection

Development of effective working relationships with partners

Management of customer interactions

MEET OUR LEADERS

Alex Kotkoff
GLOBAL CEO
16 years of experience in the advertising business. Since 2016, the General Director of the programmatic agency, providing services for programmatic purchasing of digital advertising (RTB).
✦ Has deep knowledge in the field of marketing and sales, and also manages our large-scale personalization and client work in the Middle East.
✦ Helps organizations improve customer service quality through advanced data and analytics
Konstantin Protas
HEAD OF MARKETING
Experience > 14 years in digital marketing, including 8 years as the head of the digital department at an advertising agency.
2 years of management consulting in data-driven marketing at the international company Ernst & Young.
✦ Marketing audit of goals, plans, and results of marketing activities, their alignment with business goals and strategy;
✦ Control and management of marketing and business KPIs: CPL, CAC, CPO, SR, ROI, LTV/ARPU, implementation of integrated marketing analytics
✦ Deep expertise in working with digital channels
Irena Moss
Managing Director
12 years of experience in marketing Google partner, Shazam, IMD, Redefine.
✦ Drives innovation and market entry for leading companies in the telecommunications, technology, consumer, and media industries.
✦ Helps clients achieve above-market growth through sales management and market entry strategy development.

223

CUSTOMER REVIEWS

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4.9 out of 223 reviews

WHO IS INTERESTED?

✦

Those who need to analyze external advertising contractors and improve the efficiency of these partnerships.

✦

Those who need to develop an effective digital marketing and sales strategy within their company.

✦

Those who need to update and improve the expertise level in digital tools for their employees.

SUPERCHARGE YOUR BUSINESS
WITH EXPERT DIGITAL MARKETING CONSULTING!

COST SAVINGS
Stop wasting your valuable resources on ineffective marketing campaigns. Our digital marketing consulting will help you optimize your expenses and utilize your budget efficiently, ensuring maximum return on investment.
SALES GROWTH
Our goal is to take your business to new heights. With the guidance of our experienced digital marketing consultants, we will create a tailored strategy focused on expanding your customer base and driving sales growth. We offer cutting-edge methods and tools that enhance your visibility, attract quality traffic, and convert potential leads into loyal customers.
TIME SAVINGS
We understand that time is your most precious asset. Our digital marketing experts will handle the heavy lifting of planning, developing, and implementing strategies, allowing you to focus on your core business tasks. We will streamline your efforts, delivering maximum results while saving you time.

Don't miss the opportunity to enhance your business and reach new levels of success!
Reach out to us today for professional digital marketing consulting. We guarantee effective solutions that will fuel the growth of your business and increase profitability.

REACH OUT

CHOOSE YOUR PLAN

MAKE AN ORDER AND GET MARKETING HEALTH CHECK FOR FREE

START

$2000

✦ Marketing Health Check FOR FREE
✦ Market analysis
✦ Strategy
✦ Marketing plan
✦ Setting up advertising campaigns and maintenance for a month (Meta, TikTok, Google Ads, etc.)
✦ Product Positioning strategy (Marketing creatives and USP)
✦ Chat support during for one month

Get now

ADVANT

$5000

START PLAN +

✦ Optimizing website performance for better conversion
✦ Setting up analytics and reporting

Get now

PROF

$10000

ADVANT PLAN +

✦ Dashboard
✦ Brand and image management
✦ Developing a branding strategy
✦ Developing a detailed online marketing strategy
✦ Website optimization, content marketing, social media management, search engine optimization (SEO/SEM), online advertising campaigns and other activities
✦ Training for your marketing specialists

Get now

CHOOSE YOUR PLAN

MAKE AN ORDER AND GET MARKETING HEALTH CHECK FOR FREE

START

$2000

✦ Marketing Health Check FOR FREE
✦ Market analysis
✦ Strategy
✦ Marketing plan
✦ Setting up advertising campaigns and maintenance for a month (Meta, TikTok, Google Ads, etc.)
✦ Product Positioning strategy (Marketing creatives and USP)
✦ Chat support during for one month

Get now

ADVANT

$5000

— Marketing Health Check

— Market analysis

— Strategy

— Marketing plan

— Setting up advertising campaigns and maintenance for a month (Meta, TikTok, Google Ads, etc.)

— Product Positioning strategy (Marketing creatives and USP)

— Chat support during for one month

— Optimizing website performance for better conversion

— Setting up analytics and reporting

✦ Optimizing website performance for better conversion
✦ Setting up analytics and reporting

Get now

PROF

$10000

— Marketing Health Check

— Market analysis

— Strategy

— Marketing plan

— Setting up advertising campaigns and maintenance for a month (Meta, TikTok, Google Ads, etc.)

— Product Positioning strategy (Marketing creatives and USP)

— Chat support during for one month

— Optimizing website performance for better conversion

— Setting up analytics and reporting

✦ Dashboard
✦ Brand and image management
✦ Developing a branding strategy
✦ Developing a detailed online marketing strategy
✦ Website optimization, content marketing, social media management, search engine optimization (SEO/SEM), online advertising campaigns and other activities
✦ Training for your marketing specialists

Get now

Main components of the program

1.The analysis of internal processes and competencies

✦ Health check interview with key persons (director, marketing, sales director)

✦ Advertising accounts and analytics systems audit

✦ Analysis of CRM system and sales funnel

✦ Determination of the highest priority
growth points, participants, goals, period, and costs of the program

2. Business process optimization

✦ HOW IT WAS: Business processes were not adjusted

✦ WHAT IT TURNED INTO: Adjusted business processes

✦ Development of communication between departments

✦ Training for marketing specialists on how to operate digital channels

✦ Optimization of interaction with contractors

3. Embedding a data-driven marketing management system

✦ Embedding the system of marketing management based on data

✦ KPIs set up to assess the efficiency of each advertising channel

✦ End-to-end analytics automation for both marketing funnel and sales funnel

✦ Transformation to marketing control based on data taken from end-to-end analytics

✦ Decreased costs to attract customers and increased sales growth

CONSULTING PROGRAM STAGES

📝 Brief

Program presentation and filling in the brief by the customer for preliminary analysis.

🌱 Health check

Data collection and preliminary analysis to define prior KPIs and growth points.

🔍 Analysis

Interview + advertising accounts analysis, analytics systems analysis, CRM, reports, and interviews with contractors analysis. Design of the Action plan based on the analysis results

👥 Training

Skill upgrading for both the marketing department and dependent departments according to the chosen blocks.

✈️ Mentorship

Support in the implementation of the designed Action plan

🤝 Support

Support for positive KPIs dynamic

Case studies

Case study №1

Investment training sales

Freedom Finance

🔔 Problem

Lack of interest in investments
Income issues

💡 Our Solution

Conducted A/B test for direct coaching courses sales with actions (course + free webinar)
Used Lookalike (LAL) audiences based on those who left inquiries for retargeting and direct advertising for coaching courses sales
Designed advertising materials with emphasis on images and text for "newbies"

🏆 Results

The best results were achieved through the advertising method with special offers and webinar funnels

✦ TOTAL INQUIRIES: 447
✦ AVERAGE COST PER INQUIRY $3.36
✦ DURATION OF ADVERTISING: 60 DAYS
✦ RETURN ON MARKETING INVESTMENT (ROMI): 313.26%
✦ BUDGET: $1504

LEAD CLASSIFICATION

❄️ Cold leads

50% of clicks are allocated to the top three advertising spaces in search results with high purchase intention

🌤️ Warm leads

Leads with certain awareness about the product or company, who make calls, contact chats, ask questions, and request more details about the product

🔥 Hot leads

Hot potential customers obtained soon after the campaign launch in Google Ads and Yandex Direct contextual advertising

Each lead requires sophisticated processing and an individual approach. That's why we develop a customized marketing strategy of attraction for every group.

The traffic-to-lead conversion ratio plays a significant role as it directly influences the following features:

Costs for obtaining leads
Return on investment (ROI) in advertising

The more well-thought-out the steps in the sales funnel and lead warming up process, and the more A/B tests are performed, the higher the conversion of traffic into leads, and leads into sales

SOURCES OF TRAFFIC
FOR LEAD GENERATION

Targeted advertising

This type of advertising is dedicated to a specific audience, which can be filtered by different features, both manually and using advertising platform algorithms.

The most effective platforms for targeted advertising are Facebook Ads (advertising on Facebook, Instagram, and other Meta channels) and TikTok. The advantage of this type of advertising is the possibility to reach a wide audience and perform visual demonstrations of the product using creatives and videos, evoking curiosity. The leads brought by targeted advertising can differ in interest - a large amount of cold leads, fewer warm ones, and just a few hot ones.

SEO

Website alignment with search engine algorithms - SEO promotion. To appear in top search results, you need a high-quality website with the ability to optimize it.

Search traffic attracts the hottest leads because they are users with the highest express demand. SEO provides you with low lead costs. A thoroughly optimized website achieves high conversion and allows for more efficient acceptance of traffic coming from paid advertising

Contextual advertising

This is advertising in search engines and ad networks targeted at users' search queries. For example, when a user enters the query "buy BMW," they may view ads from different car dealerships in their search results and on partner websites of search engines. Contextual advertising, like SEO, primarily attracts hot leads; however, unlike SEO, it requires payment for every click on the ad.

Case study #2

META Case study

BMW auto-dealer

🔔 Problem

Low sales volume
High first purchase cost (price of the car ca. 80К USD), and very low margin (approximately 10% of the car price)
Drop of requests for test drive through auto dealer website

💡 Our Solution

A/B test to test and prove hypothesis for CPL optimization in Facebook Ads
Using the LAL audience for the targeting in Facebook Ads based on buyer data obtained from CRM
The improvement of creative and ad-form quality, and adjustments for placements.
Uploading images for all placement types in every advertisement.
Conducting A/B testing of multiple creative versions for each model and unique selling proposition (USP), and continuously reinforcing creatives based on the results.
Integration of Facebook Ads and call-tracking.
Setting up Calltouch integration with Facebook Ads pixel for automatic transfer of tagged data about all calls in Facebook Ads.
Using call data to develop audiences and optimize campaigns for "conversions" goal.

🏆 Results

✦ Lookalike (LAL) targeting has been implemented
✦ LAL leads are 30% cheaper than targeting existing interests.

Case study №3

Qatar Airways

🔔 Problem

The search for a new approach, not TV-directed, to enter the CIS market and differentiate from competitors

💡 Our Solution

Implementation of YouTube TrueView and Bumper Ads, which initiated the most successful campaign to improve brand awareness

🏆 RESULTS
Optimized procurement of coverage advertising due to decreased costs of key KPIs:

✦ CPR (cost per 1000 users coverage) decreased by 78%
✦ vCPM (viewable-only impressions costs) decreased by 76%
✦ CPV (video browsing costs) decreased by 52%
✦ Period: 4 months

92% of companies report a significant increase in profits due to the digitization of business processes