MediaGate - Cases

SEO case study

CASE 1
Makeup on-line store

Problem

The customers experienced a decline in sales over the last 24 months, despite monthly increased expenses for Google Ads and website updates.

Solution

Content and landing page optimization, technical optimization for better website performance, link mass creation, and content marketing campaign.

Result

The monthly income had grown by 10% within 3 months, despite the suspended Google Ads campaign (effective monthly savings of $3000–5000 on promotion expenses).

Visibility on SERPs
Growth from 15.5% up to 26% within 100 days

Visibility on SERPs
Growth from 15.5% up to 26% within 100 days

Position on SERPs
Improved from 21.2 up to 7 within 100 days

Position on SERPs
Improved from 21.2 up to 7 within 100 days

Organic traffic growth
Increase of 27% within 100 days, accompanied by a decrease in bounce rate, increased average session duration, and pages per session

Organic traffic growth
Increase of 27% within 100 days, accompanied by a decrease in bounce rate, increased average session duration, and pages per session

CASE 2
The incumbent auto dealer in the region

Problem

Our customer faced growing competition in organic search results.

Solution

Performed audit of semantic core, added over 50 new keywords. Revised more than 65% of website content, significantly improved compliance with mobile devices. Reinforced policy in working with reference blogs, and developed a content plan from the beginning.

Result

10-fold visibility growth from 3.6% up to 35% within 18 months. Improved average position by TOP-25 keywords from 44 up to 8. Augmented organic traffic by 246% within 18 months.

Visibility on SERPs
Growth from 3.6% up to 35% within 18 months

Visibility on SERPs
Growth from 3.6% up to 35% within 18 months

Position on SERPs
Improved from 44 up to 8 within 18 months

Position on SERPs
Improved from 44 up to 8 within 18 months

Organic traffic growth
Growth of 246% within 18 months worldwide

Organic traffic growth
Growth of 246% within 18 months worldwide

CASE 3
Finance industry

Problem

The goal was to increase website visibility, organic traffic, and sales prospects in the mortgage section.

Solution

Performed audit of semantic core, added over 80 new keywords. Amended website content accordingly. Made significant modifications in reference blogs, meta data, and technical field.

Result

Organic traffic surged by 848%, bounce rate dropped by 48%, and leads increased by 2578% in 12 months. The organic traffic enables savings of over $10000 each month for leads generation in contextual advertising.

Visibility on SERPs
Growth from 5% up to 20% within 12 months

Visibility on SERPs
Growth from 5% up to 20% within 12 months

Position on SERPs
Organic traffic enables saving of $10000 per month

Position on SERPs
Organic traffic enables saving of $10000 per month

Organic traffic growth
246% growth within 18 months

Organic traffic growth
246% growth within 18 months

Case study

CASE

BMW auto-dealer

Problem

Low sales volume. High first purchase cost (price of the car ca. 80К USD), and very low margin (approximately 10% of the car price).
Drop of requests for test drive through auto dealer website.

Solution

1. A/B test to test and prove hypothesis for CPL optimization in Facebook Ads

2. Using the LAL audience for the targeting in Facebook Ads based on buyer data obtained from CRM

3. The improvement of creative and lead-form quality, and adjustments for placements

Uploading images for all placement types in every advertisement.
Conducting A/B testing of multiple creative versions for each model and unique selling proposition (USP), and continuously reinforcing creatives based on the results.

4. Integration of Facebook Ads and call-tracking
1. Setting up Calltouch integration with Facebook Ads pixel for automatic transfer of tagged data about all calls in Facebook Ads.
2. Using call data to develop audiences and optimize campaigns for "conversions" goal.

Result

Lookalike (LAL) targeting has been implemented. LAL leads are 30% cheaper than targeting existing interests.

Case study

CASE

Qatar Airways

Problem

The search for a new approach, not TV-directed, to enter the CIS market and differentiate from competitors.

Solution

Implementation of YouTube TrueView and Bumper Ads, which initiated the most successful campaign to improve brand awareness.

Results

Optimized procurement of coverage advertising due to decreased costs of key KPIs:

CPR (cost per 1000 users coverage) decreased by 78%
vCPM (viewable-only impressions costs) decreased by 76%
CPV (video browsing costs) decreased by 52%

Period: 4 months

Reducing the cost of reaching users
vСPM -76%

Reducing the cost of reaching users
vСPM -76%

Reducing the cost of visible impressions
CPR -78%

Reducing the cost of reaching users
CPR -78%

Reducing the cost of reaching users
CPV -52%

Reducing the cost of video views
CPV -52%

Case study
Investment training sales

CASE

Freedom Finance

Problem

Lack of interest in investments
Income issues

Solution

Conducted A/B test for direct coaching courses sales with actions (course + free webinar)
Used Lookalike (LAL) audiences based on those who left inquiries for retargeting and direct advertising for coaching courses sales
Designed advertising materials with emphasis on images and text for "newbies"

Results

The best results were achieved through the advertising method with special offers and webinar funnels

Total inquiries: 447
Average cost per inquiry: $3.36
Duration of advertising: 60 days
Return on Marketing Investment (ROMI): 313.26%
Budget: $1504