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INNOVATIVE
ADVERTISING
ADVERTISING
AdS
Google
The Media Gate agency is an official Google partner
Specialists with international experience of advertising in Google Ads.
Are you a business owner? Did you know that over 92% of users choose a business on the first page of Google search results?
The first three search results on the first page are dictated by Google Ads, and no other form of advertising has the same level of measurability as Google Ads - every click, every dollar spent on every keyword can be tracked to an event such as a request or a phone call.
The first three search results on the first page are dictated by Google Ads, and no other form of advertising has the same level of measurability as Google Ads - every click, every dollar spent on every keyword can be tracked to an event such as a request or a phone call.
The MediaGate team is made up of certified Google Ads experts.
We will develop and run effective contextual advertising for you within days.
Contact us today and start engaging potential customers instantly!
We will develop and run effective contextual advertising for you within days.
Contact us today and start engaging potential customers instantly!
How can search advertising and contextual advertising benefit your business?
Our service targets people with existing purchase intentions or specific target actions for your advertisement.
Targeting at the most engaged audience
Most calls come from mobile traffic
70% of mobile gadget users will call the advertiser after following the Google advertisement.
Gain 'hot' sales prospects shortly after launching your campaign in Google Ads and Yandex Direct contextual advertising.
Gain the almost immediate leads
On average, customers see a return on investment of at least double their investment in contextual advertising.
High ROI (return on investment)
The visibility in SEPR (search results) is of the essence
50% of clicks on search inquiries with high purchase intentions go to the top 3 positions.
The visibility in SEPR (search results) is of the essence
High ROI (return on investment)
Gain the almost immediate leads
Targeting at the most engaged audience
Most calls come from mobile traffic
Submit a request for advice from our contextual advertising expert
Our services
YouTube marketing
Google services
for sellers
for sellers
Remarketing
expertise
expertise
Google
display ads
display ads
Google
display ads
display ads
YouTube marketing
Remarketing
expertise
expertise
Google services
for sellers
for sellers
The contextual advertising launching procedure
Analytics system set-up
If required, we elaborate your analytical infrastructure. At this stage is crucial to achieve the best quality in accurate tracking of conversions and valuable actions, because they make exact base for further optimization and traffic supply.
STEP
04
Monthly report
We prepare for you comprehensive and easy-to-interpret report, where you can track the real contextual advertising efficiency.
STEP
05
STEP
01
Customer research
STEP
01
Customer research
Many contestants as advertising agencies often neglect on the customer's personality configuration research. In the Media Gate, we are aware how crucial is deep understanding of both our customers and their customers. For this purpose, we arrange elaborate consulting with business owner, sales or marketing department, as we need a deep understanding of deep perception about your product and its target audience. This allows making accurate keywords references and targeting.
Semantic core design
STEP
02
Semantic core design
STEP
02
We pick out the most relevant keywords for your purposes, which your customers use when they look for your products or services
Media plan development
STEP
03
Based on the information about the product/service and semantic core we develop a comprehensive media plan.
Media plan development
STEP
03
Analytics system set-up
STEP
04
Monthly report
STEP
05
FAQ to contextual advertising
Google Ads is the on-line advertising platform, it provides plenty of promotion options for your products, services, brand awareness, sales prospects, video advertising, etc. in the wide search field of Google, YouTube and other advertising Google websites.
This advertising medium is very efficient and easy to monitor. You can adjust your campaign by such features like target audience, location, budget, etc.
Google Ads is one of the smartest advertising platforms, it enables to set up bids strategy, track every conversion-action and becomes easy integrated in other Google-services, such as Google Analytics, Google Tag Manager, Google Data Studios, etc.
This advertising medium is very efficient and easy to monitor. You can adjust your campaign by such features like target audience, location, budget, etc.
Google Ads is one of the smartest advertising platforms, it enables to set up bids strategy, track every conversion-action and becomes easy integrated in other Google-services, such as Google Analytics, Google Tag Manager, Google Data Studios, etc.
Google Ads allows you to choose the most eligible campaigns for your business purposes.
Search campaign:
It enables to show the advertisements according targeted requests to the required audience and receive hot traffic and position those advertisements on the top of search results pages.
Advertising in the Display Network:
These are the text-graphical ads you see on websites or mobile Apps. The high quality targeting supported by conversion optimization and A/B creatives testing enables profound results.
Video advertising:
You can add videos in Google ads for interaction with audience in YouTube and through Google Video partners.
Campaign for the applications (Apps):
Promote your App in Google for you target audience, which in all probability will execute any target action (the App installation or check in).
Trade campaign:
This is one of the best solutions for enterprises, E-commerce projects. It allows to show their products to required customers (buyers) and improve brand awareness and site traffic.
Search campaign:
It enables to show the advertisements according targeted requests to the required audience and receive hot traffic and position those advertisements on the top of search results pages.
Advertising in the Display Network:
These are the text-graphical ads you see on websites or mobile Apps. The high quality targeting supported by conversion optimization and A/B creatives testing enables profound results.
Video advertising:
You can add videos in Google ads for interaction with audience in YouTube and through Google Video partners.
Campaign for the applications (Apps):
Promote your App in Google for you target audience, which in all probability will execute any target action (the App installation or check in).
Trade campaign:
This is one of the best solutions for enterprises, E-commerce projects. It allows to show their products to required customers (buyers) and improve brand awareness and site traffic.
Google allows to control the budget costs absolutely, and you can avoid wasting money on poor results. You can set a budget limit before the campaign launch, and in addition put on the maximum price for target action.
The Google AI also helps you during the set up to determine the necessary budget to achieve the result you long for. We recommend you to test the budget by the first launch for better optimization and for gaining representative results of all hypotheses. And after test campaign we advise you to reassess the budget to scale the successful hypothesis result.
The Google AI also helps you during the set up to determine the necessary budget to achieve the result you long for. We recommend you to test the budget by the first launch for better optimization and for gaining representative results of all hypotheses. And after test campaign we advise you to reassess the budget to scale the successful hypothesis result.
The proper bidding strategy can spare your advertising expenses, improve targeting and bring you to the higher level.
So, how to figure out what kind of bidding strategy is the optimal option for your company?
Below you can find some of the most often used bidding strategies which advertisers use to achieve their campaign goals.
Maximize clicks/Clicks maximization:
This is the strategy of automatic bidding. It attracts more traffic/clicks/viewers on target audience (of the page) for the fixed daily budget.
Maximize conversions/Conversion maximization
It is the best option, if you want to force users to act on the landing page (to purchase, to send requests, etc.). Google Ads operates automatically with daily budget limitation to maximize the conversions total amount
Target price for conversion (costs per conversion):
This bidding strategy increases your conversions. After putting on the price per conversion, Google Ads launches the campaign with the goal of achieving maximum conversions at the set price to optimize your budget. However we advise this strategy to the advertisers, who has experience with Google Ads bidding.
Targeted ROAS (return on advertising expenses):
The option for «Targeted ROAS» focuses the campaign's efforts on conversion value maximization, with the emphasis on target return on advertising costs.
Manual control of the click bid:
It enables to control manually the bid for keywords in the ads. You can manually choose specific keywords or advertisements with higher or lower budgets. You can efficiently manage your budget, but the procedure has to be adjusted by hands and needs higher attention and control. This can cause issues when you launch several campaigns simultaneously.
So, how to figure out what kind of bidding strategy is the optimal option for your company?
Below you can find some of the most often used bidding strategies which advertisers use to achieve their campaign goals.
Maximize clicks/Clicks maximization:
This is the strategy of automatic bidding. It attracts more traffic/clicks/viewers on target audience (of the page) for the fixed daily budget.
Maximize conversions/Conversion maximization
It is the best option, if you want to force users to act on the landing page (to purchase, to send requests, etc.). Google Ads operates automatically with daily budget limitation to maximize the conversions total amount
Target price for conversion (costs per conversion):
This bidding strategy increases your conversions. After putting on the price per conversion, Google Ads launches the campaign with the goal of achieving maximum conversions at the set price to optimize your budget. However we advise this strategy to the advertisers, who has experience with Google Ads bidding.
Targeted ROAS (return on advertising expenses):
The option for «Targeted ROAS» focuses the campaign's efforts on conversion value maximization, with the emphasis on target return on advertising costs.
Manual control of the click bid:
It enables to control manually the bid for keywords in the ads. You can manually choose specific keywords or advertisements with higher or lower budgets. You can efficiently manage your budget, but the procedure has to be adjusted by hands and needs higher attention and control. This can cause issues when you launch several campaigns simultaneously.
Google Ads is equipped with section for actions-conversions in the section ”Tools and settings», where you can create several conversions for your campaigns.
To track any conversion, you need access to your account in Google Tag Manager (GTM) and Google Analytics account. Let's start!
There is a section in the Google Ads for conversion-action in “Tools and settings”, where you can create several conversions for your campaigns.
1. First create new conversion-action in your Google Ads account.
2. Copy the conversion mark and conversion ID when you adjust new conversion-action.
3. Login in your GTM account and create new tag.
4. Copy and paste the conversion-action mark and its ID and save them.
5. Create trigger action and choose preview mode to test the created tags.
6. The process has been completed! The conversions-action data update from the website will take several hours.
7. You can also import the conversion from Google analytics, if you create target conversion in the Google analytics and connect directly your Google Ads account with Google analytics.
To track any conversion, you need access to your account in Google Tag Manager (GTM) and Google Analytics account. Let's start!
There is a section in the Google Ads for conversion-action in “Tools and settings”, where you can create several conversions for your campaigns.
1. First create new conversion-action in your Google Ads account.
2. Copy the conversion mark and conversion ID when you adjust new conversion-action.
3. Login in your GTM account and create new tag.
4. Copy and paste the conversion-action mark and its ID and save them.
5. Create trigger action and choose preview mode to test the created tags.
6. The process has been completed! The conversions-action data update from the website will take several hours.
7. You can also import the conversion from Google analytics, if you create target conversion in the Google analytics and connect directly your Google Ads account with Google analytics.
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