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INNOVATIVE
ADVERTISING
ADVERTISING
IN Marketing
and Sales
and Sales
Consulting
Enhance the efficiency of marketing and business processes in the digital field.
Define growth points in marketing and sales.
Improve the interaction among company departments to fully utilize the modern multi-channel marketing capacity.
Improve the interaction among company departments to fully utilize the modern multi-channel marketing capacity.
Who is interested?
Those who need to analyze external advertising contractors and improve the efficiency of these partnerships.
Those who need to develop an effective digital marketing and sales strategy within their company.
Those who need to update and improve the expertise level in digital tools for their employees.
Our services
Marketing efficiency analysis and identification of growth points
Marketing efficiency analysis and identification of growth points
Development of customized digital marketing strategies
Development of customized digital marketing strategies
Adjustment of business processes
Adjustment of business processes
Coaching sessions
Coaching sessions
Team selection for the marketing department or selection of external contractors
Team selection for the marketing department or selection of external contractors
Development of effective working relationships with current advertising contractors
Development of effective working relationships with current advertising contractors
Management of customer interactions
Management of customer interactions
Main components of the program
The analysis of internal processes and competencies
Determination of the highest priority growth points, participants, goals, period, and costs of the program
Advertising accounts and analytics systems audit
Analysis of CRM system and sales funnel
Health check interview with key persons (director, marketing, sales director)
Business process optimization
- Development of communication between departments
- Training for marketing specialists on how to operate digital channels
- Optimization of interaction with contractors
WHAT IT TURNED INTO:
Adjusted business processes
Adjusted business processes
HOW IT WAS: Business processes were not adjusted
Embedding a data-driven marketing management system
Decreased costs to attract customers and increased sales growth
Transformation to marketing control based on data taken from end-to-end analytics
End-to-end analytics automation for both marketing funnel and sales funnel
Embedding the system of marketing management based on data
Embedding the system of marketing management based on data
Consulting program stages
Support
STEP
06
Mentorship
STEP
05
Training
STEP
04
STEP
01
Brief
Analysis
STEP
03
Health Check
STEP
02
06
Support
Support for positive KPIs dynamic.
Support in the implementation of the designed Action plan.
Skill upgrading for both the marketing department and dependent departments according to the chosen blocks.
STEP
Mentorship
STEP
05
Training
STEP
04
STEP
01
Brief
Program presentation and filling in the brief by the customer for preliminary analysis.
Analysis
STEP
03
Interview + advertising accounts analysis, analytics systems analysis, CRM, reports, and interviews with contractors analysis. Design of the Action plan based on the analysis results.
Health Check
STEP
02
Data collection and preliminary analysis to define prior KPIs and growth points.
Request consulting
The approach with all departments involved in focus
MarketingObtaining relevant database for personalized mailings, remarketing, and lookalike audiences
Informing all involved participants about scheduled marketing activities and development of communication scenarios with customers.
iTPrompt modification and adaptation of existing software
Introducing new software into the current IT structure.
SalesMutual design of tactical proposals for online marketing
Reliable tracking of potential online customer processing
Identifying customer complaints and needs for brand improvement.
CRM + customer serviceTimely scheduling and CRM system adjustments
Ensuring that all digital contacts and inquiries are linked to the appropriate original campaigns.
Advantages of the program
Comprehensive data-driven approach
Comprehensive data-driven approach
Development of marketing and sales optimization plans with support in implementation
Development of marketing and sales optimization plans with support in implementation
Deep immersion into your business
Deep immersion into your business
Customized training and consulting program chosen in accordance with analysis results
Customized training and consulting program chosen in accordance with analysis results
Focus on performance metrics - business and marketing KPIs
Focus on performance metrics - business and marketing KPIs
