The DV360 power

DV360 Tools

In DV360, you have access to the Google Ads Manager tools and 76 ad exchanges, allowing you to adjust campaigns more efficiently compared to using Google Ads Manager alone.

DV360's algorithms provide you with the opportunity to enter bids faster and purchase more efficiently relevant ads to display based on your KPIs:

• Minimization of CPM, CPC, CPA, CPI costs.
• Viewable Optimize.
• Engagement optimization during video advertising views - Complete In View & Audible, Time on screen 10 sec.

Effective algorithm-based procurement tools

Google collects enormous data about users' lives and actions on the internet through its deep penetration and spread (Google Chrome browser, Android OS, Google Maps, Google Pay, YouTube). DV360 offers targeting options dedicated to segments of the audience, developed by Google and detailed according to users' interests and needs across all business areas.

Audience targeting

The Programmatic advertising launch procedure

Media Gate can support your business in attracting more users at every stage of the sales funnel

Monthly report

We prepare a comprehensive and easy-to-interpret report for you, where you can easily track the real efficiency of your advertising campaign.

STEP

05

Access and analytics system set-up

We obtain all the necessary access levels for advertising campaign analysis and optimization. We install retargeting codes into your website and codes for tracking conversions/actions.

STEP

04

Media plan development

STEP

03

Based on the information about the product/service and your goals, we develop a comprehensive media plan.

Define the advertising campaign goals and communication format

STEP

02

We define the optimal communication format and advertising campaign goals depending on your aims, your business, and your product specialty. The goals of advertising campaigns can include:

• Raising brand/product awareness
• Attracting conversion traffic to your website
• Retargeting website visitors

STEP

01

Customer research

Many agencies often overlook the analysis of the buyer's personality. At Media Gate, we understand the importance of deep understanding of both our customers and their customers. For this purpose, we arrange elaborate consultations with business owners, sales, or marketing departments to gain a deep perception of your product and its target audience. This allows us to optimize creatives and text advertisements and choose appropriate targeting.