What does the lead generation process look like?

The Media Gate team will analyze your product and develop a customized and comprehensive lead generation strategy.

USP (Unique Selling Proposition)

STEP

03

The design of a unique selling proposition is the most important factor when choosing a campaign. USP is the specific offer that addresses the customer's complaint (it is accurate, clear, and well-calculated).

Sales funnel development

STEP

02

The development of the sales funnel aims to ensure efficient customer service at every stage of the deal preparation, up to its closing. The marketing funnel is based on the conventional layout:

• Attention – drawing attention
• Interest – generating interest
• Desire – creating desire
• Action – encouraging customer's active action

STEP

01

Product and target audience (TA) analysis

We conduct an analysis of your product and competitors, identify its strengths and weaknesses, and create a portrait of your target audience. We define the complaints and needs of your audience, and determine what your product can offer.

USP introduction

We adjust the unique selling proposition (USP) on website landing pages to align with the traffic, design advertising creatives that fit the particular USP, and prepare scripts for the sales department.

STEP

04

06

Analytics

We develop measurable KPIs (Key Performance Indicators) at each stage of the funnel. We adjust analytics systems, assist in CRM implementation, and develop operating processes. During the leads processing stage, we help analyze the conversion rates from leads into orders and closed deals.

STEP

Testing traffic sources

It is crucial to test different traffic sources to identify the most efficient way to reach your target audience and establish effective contact.

STEP

05

Lead classification

Each lead requires sophisticated processing and an individual approach. That's why we develop a customized marketing strategy of attraction for every group.

Important note! The more well-thought-out the steps in the sales funnel and lead warming up process, and the more A/B tests are performed, the higher the conversion of traffic into leads, and leads into sales.

The traffic-to-lead conversion ratio plays a significant role as it directly influences the following features:

• Costs for obtaining leads
• Return on investment (ROI) in advertising

Cold leads

50% of clicks are allocated to the top three advertising spaces in search results with high purchase intention.

Leads with certain awareness about the product or company, who make calls, contact chats, ask questions, and request more details about the product.

Warm leads

Hot potential customers obtained soon after the campaign launch in Google Ads and Yandex Direct contextual advertising.

Hot leads

Sources of traffic for lead generation

Targeted advertising

This type of advertising is dedicated to a specific audience, which can be filtered by different features, both manually and using advertising platform algorithms. The most effective platforms for targeted advertising are Facebook Ads (advertising on Facebook, Instagram, and other Meta channels) and TikTok. The advantage of this type of advertising is the possibility to reach a wide audience and perform visual demonstrations of the product using creatives and videos, evoking curiosity. The leads brought by targeted advertising can differ in interest - a large amount of cold leads, fewer warm ones, and just a few hot ones.

Website alignment with search engine algorithms - SEO promotion. To appear in top search results, you need a high-quality website with the ability to optimize it. Search traffic attracts the hottest leads because they are users with the highest express demand. SEO provides you with low lead costs. A thoroughly optimized website achieves high conversion and allows for more efficient acceptance of traffic coming from paid advertising.

SEO

This is advertising in search engines and ad networks targeted at users' search queries. For example, when a user enters the query "buy BMW," they may view ads from different car dealerships in their search results and on partner websites of search engines. Contextual advertising, like SEO, primarily attracts hot leads; however, unlike SEO, it requires payment for every click on the ad.

Contextual advertising