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INNOVATIVE
ADVERTISING
ADVERTISING
Facebook Ads
Meta Ads
Implement the best advertising platform in social media to design efficient marketing campaign
Why do you need the advertising in Meta Ads.
Companies, who dismiss Meta Ads as the part of their complex marketing strategy, miss the great opportunity to gain those customers who checks information in social media sources like Instagram, Facebook and Internet. Since its invention in 2004 the Facebook and its ecosystem have grown exponentially and become the crucial part in the content consumption and in the process, how users meet decisions to purchase anything.
Companies, who dismiss Meta Ads as the part of their complex marketing strategy, miss the great opportunity to gain those customers who checks information in social media sources like Instagram, Facebook and Internet. Since its invention in 2004 the Facebook and its ecosystem have grown exponentially and become the crucial part in the content consumption and in the process, how users meet decisions to purchase anything.
The Meta Ads Power
Proved effective for any business
Visitors watch your advertising
Leading social media platform in the world
Unlimited
opportunities
opportunities
Above 20% of time spent in mobile gadgets is allocated in Facebook and Instagram.
Leading social media platform in the world
Unlimited
opportunities
opportunities
At the juncture 2023 the products by Meta ecosystem have more than 2 billion active users.
Visitors watch your advertising
Visitors spend about 35 minutes per day in Facebook and Instagram.
More than 5 million companies have begun to implement advertising in Facebook for self-promotion and promotion of their products.
Proved effective for any business
Enjoy the advantages of user numbers and time, spent in Facebook, design your target marketing strategies, dedicated to your audience as far as those strategies lead to the purchase path.
Advertising launch procedure in the Meta ads
Media Gate can support your enterprise in gaining customers on each stage of sales funnel
STEP
01
Customer research
STEP
01
Customer research
Many agencies often overlook researching the buyer's personality. At Media Gate, we know that understanding our clients and their customers is an important step. We do this by conducting an in-depth consultation with the business owner, sales or marketing manager to better understand your product and its target audience. This allows us to develop the best creatives and texts for advertising, and to determine the targeting.
Pointing out the advertising campaigns goals
STEP
02
Depending on your aims, sales goals we will determine the base KPIs of the future advertising campaigns. The goals of advertising campaigns can be following:
- Raising the leads either on the website or through Meta lid-forms
- Raise your brand/product awareness
- Attracting users to your mobile app
Media plan development
STEP
03
Based on the information about the product/service and your goals we develop a comprehensive media plan.
Monthly report
STEP
05
Getting access and analytics system set-up
STEP
04
Media plan development
STEP
03
Pointing out the advertising campaigns goals
STEP
02
Getting access and analytics system set-up
We get all necessary access levels to promote your business in Meta ads and, if required, adjust conversion tracking.
STEP
04
Monthly report
We prepare for you comprehensive and easy-to-interpret report, where you can track very simple the effectiveness of the actual advertising campaign.
STEP
05
Case study
CASE
BMW auto-dealer
Problem
Low sales volume. High first purchase cost (price of the car ca. 80К USD), and very low margin (approximately 10% of the car price).
Drop of requests for test drive through auto dealer website.
Drop of requests for test drive through auto dealer website.
Solution
1. A/B test to test and prove hypothesis for CPL optimization in Facebook Ads
2. Using the LAL audience for the targeting in Facebook Ads based on buyer data obtained from CRM
3. The improvement of creative and lead-form quality, and adjustments for placements
4. Integration of Facebook Ads and call-tracking
1. Setting up Calltouch integration with Facebook Ads pixel for automatic transfer of tagged data about all calls in Facebook Ads.
2. Using call data to develop audiences and optimize campaigns for "conversions" goal.
2. Using the LAL audience for the targeting in Facebook Ads based on buyer data obtained from CRM
3. The improvement of creative and lead-form quality, and adjustments for placements
- Uploading images for all placement types in every advertisement.
- Conducting A/B testing of multiple creative versions for each model and unique selling proposition (USP), and continuously reinforcing creatives based on the results.
4. Integration of Facebook Ads and call-tracking
1. Setting up Calltouch integration with Facebook Ads pixel for automatic transfer of tagged data about all calls in Facebook Ads.
2. Using call data to develop audiences and optimize campaigns for "conversions" goal.
Result
Lookalike (LAL) targeting has been implemented. LAL leads are 30% cheaper than targeting existing interests.
