1. A/B test
to test and prove hypothesis for CPL optimization in Facebook Ads2. Using the LAL
audience for the targeting in Facebook Ads based on buyer data obtained from CRM3. The improvement of creative and lead-form quality, and adjustments for placements
4. Integration of Facebook Ads and call-tracking
- Uploading images for all placement types in every advertisement.
- Conducting A/B testing of multiple creative versions for each model and unique selling proposition (USP), and continuously reinforcing creatives based on the results.
1. Setting up Calltouch integration with Facebook Ads pixel for automatic transfer of tagged data about all calls in Facebook Ads.
2. Using call data to develop audiences and optimize campaigns for "conversions" goal.